The vision of the Department of Business, Tourism, Culture and Rural Development (BTCRD) is of a vibrant, diverse and sustainable economy, with productive, prosperous and culturally-rich communities and regions, making Newfoundland and Labrador a business and tourism “destination of choice”.
The Department is the lead for the economic, culture, and innovation agenda of the Provincial Government. We provide insight, intelligence, innovation, and investment services for businesses and communities to create a strong, vibrant business community and regional economies. While BTCRD plays a prominent role in developing tools and programs to assist businesses and its clients, it is the investment, effort, partnerships and collaboration, and risk undertaken by enterprises and their employees that lead to wealth generation.
BTCRD is also one of the province’s largest operators of tourism, culture and heritage facilities including Arts and Culture Centres, Provincial Historic Sites, and Visitor Information Centres, many of which are located in rural areas of the province. They provide important sources of employment, act as regional tourism anchor attractions, and are centers for community outreach, engagement and development. In this province, rural economic development has significantly been fueled by tourism development and the Department continues to partner with stakeholders in this sector to create new business and employment opportunities.